Welcome to Alnaas Advisory.

Our name, meaning 'People' in Arabic, perfectly encapsulates our mission to empower organizations in the Middle East to thrive and outperform in their industries by unlocking the full potential of their most valuable asset – their people.

Meet Our Advisory Team

Founder

Saif Kidwai

  • Former Chief People Officer at Eyewa

    • Led Eyewa’s growth from Series B to C+, achieving 10x expansion.

    • Hired 1000+ employees in 2 years and opened nearly 100 stores.

    • Eyewa awarded "Best Companies to Work For" in Saudi, UAE, Kuwait, and Bahrain (2023).

  • Investor & Advisor: Actively investing in GCC startups, with a focus on high-growth companies.

  • Expert in Building High-Performance Teams: Skilled in talent acquisition, organizational development, and culture building.

Senior Director

Ian Lee

  • 15+ Years of Experience: Expertise across Food Tech, Private Equity, Data Science, and Management Consulting.

  • Proven Track Record: Led people strategies for top-tier, high-performing global organizations.

  • Qualifications: Chartered Fellow of CIPD, UK; Master’s in Applied Psychology; Certified Professional Coach.

  • Leadership at Renowned Companies: Led the People agenda at Kitopi, The Entertainer, and Johor Corporation (state sovereign wealth fund).

  • Expert in Employee Lifecycle: Specializes in optimizing talent acquisition, L&D, performance management, and building purpose-driven cultures for long-term growth.

Senior Director

Abbas Jeraj

  • HR Leadership Experience: 10+ years in tech, fintech, consulting, and retail across Europe and MENAP.

  • Worked with Leading Brands: Played a pivotal role in shaping people strategies at Careem & Currys, bringing a ‘Silicon-Valley’ experience to the organizations.

  • Major Transformation Experience: Led key organizational changes, including reorgs, recapitalization events, and IPOs.

  • Regional Expertise: Moved to the UAE in 2022 to bridge the talent gap, focusing on transforming the regional HR landscape.

  • People Experience at Careem: Instrumental in designing people experiences across multiple markets (UAE, Pakistan, Egypt, Jordan, KSA), improving engagement, talent acquisition, and organizational effectiveness.

Our Vision

To be the leading partner for organizations in the Middle East seeking to elevate their performance through a people-first approach. We envision a future where businesses prioritize their human capital, cultivate a workforce of empowered and engaged individuals, and implement cutting-edge strategies to not only survive but thrive in the constantly evolving landscape of the region's competitive markets.

What We Focus On

We’ve spent years refining & crafting strategies for some of the most exciting companies globally across the core fundamentals within the people space.

We want to partner with companies who understand that their people are the core drivers of business success and are committed to raising the bar when it come to talent attraction and retention.

Our Advisory Team

    • Former Chief People Officer at Eyewa

      • Led Eyewa’s growth from Series B to C+, achieving 10x expansion.

      • Hired 1000+ employees in 2 years and opened nearly 100 stores.

      • Eyewa awarded "Best Companies to Work For" in Saudi, UAE, Kuwait, and Bahrain (2023).

    • Investor & Advisor: Actively investing in GCC startups, with a focus on high-growth companies.

    • Expert in Building High-Performance Teams: Skilled in talent acquisition, organizational development, and culture building.


  • Design Director

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Our Advisory Team

‘When it comes to hiring & building high performance teams - it's something I have a lot of experience of. I've done it for myself as well as countless global companies’.

Founder

Saif Kidwai

An expert within the People space having had the very unique experience at working at the very highest level on both sides of the fence - building and selling a global award winning recruitment agency Digital Gurus headquartered in London as well as serving as Chief People Officer & Investor for Eyewa, the fastest growing on channel company in Saudi Arabia and the GCC.

Having been through the journey of scaling a company from series B, C and beyond to more than 10x growth, hiring 1000+ people in 2 years and opening nearly 100 stores, Saif is an expert at building exceptional teams, HR processes, retention, talent attraction, learning & development and culture building. It culminated in eyewa being awarded ‘Best Companies to Work For’ in Saudi, UAE, Kuwait & Bahrain for 2023. 

Saif is also an active investor in the GCC startup space and is always looking to meet ambitious entrepreneurs.